Product & Strategy Lead | MSc Management (LBS candidate)

I bridge business strategy, product design, and growth execution.

Multidisciplinary leader experienced in taking ideas from zero to execution. I build scalable operating systems, design user-centered product experiences, and drive acquisition strategies across tech, travel, and media ecosystems.

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0 → 150+
Community Built
Scaled Travel Independents from an unstructured concept into an active, operational community.
830
Masterclass Registrations
Executed a GTM funnel driving high-intent leads and 200 live attendees for inaugural launch.
$6,000
Venture Grant Secured
Co-developed business model and pitch deck for Creschendo FX, securing non-dilutive seed funding.

Featured Case Studies

Demonstrating end-to-end execution across product strategy, growth, and creative direction.

0-to-1 Leadership GTM Strategy Operational Systems

Travel Independents: 0-to-1 Launch & Community Acquisition Infrastructure

Took an emerging corporate concept with zero active members and established a fully functional program, lead engine, and community model for travel entrepreneurs.

Key Strategic Actions

  • Identified low initial willingness-to-pay and pivoted customer pathway from heavy cohorts to an accessible starter-kit funnel.
  • Built automated lead capture dashboard connecting Meta ads, landing pages, and segmented WhatsApp communities.
  • Secured strategic event partnerships (WIN, TMD) and initiated NYSC SAED state proposals.
UX Architecture Product Systems White-Label Engine

Intraverse Platform: Designing core booking engine & agency infrastructure

Designed and evolved Intraverse's core travel platform, translating complex travel transactions into intuitive booking and administrative workflows.

Key Strategic Actions

  • Architected end-to-end user journeys for flight, hotel, and tour search, selection, and checkout.
  • Developed white-label website template structures allowing travel agencies to launch branded booking engines.
  • Created component systems and internal usability walkthroughs to align design intent with dev implementation.
Venture Planning Fintech Ideation Capital Acquisition

Creschendo FX: Venture Strategy & Pitch Deck Development

Co-founded and structured early-stage venture design for a creative-economy crowdfunding platform connecting musicians with fan funding.

Key Strategic Actions

  • Formulated platform business model, value proposition, and user experience frameworks.
  • Designed competitive investor pitch deck detailing monetization and fan engagement mechanics.
  • Won $6,000 grant in the University of New Haven startup competition to initiate software engineering.
Creative Direction Media Launch Audience Growth

Liquid Lens: Media Production Launch & Audience Building

Led creative direction and distribution strategy for an independent media label producing innovative visual storytelling.

Key Strategic Actions

  • Directed production and rollout strategy for debut short film Dark Inside.
  • Generated 1,000+ organic YouTube views within 3 weeks of release on zero ad budget.
  • Produced a live premiere experience hosting 100+ attendees to build baseline audience equity.

Strategic & Operational Capabilities

Combining business acumen, technical design, and AI-assisted execution.

Strategy & Business

  • Go-To-Market (GTM) Planning
  • Market Research & Validation
  • Partnership Development
  • Customer Journey Mapping
  • Digital Transformation

Product & Design

  • Product Strategy & Thinking
  • UX/UI Architecture
  • Figma & Design Systems
  • Usability Reviews & Testing
  • Process Infrastructure

Growth & Operations

  • Community Building & CRM
  • Lead Generation Engines
  • Meta Ad Strategy & Content
  • Cross-Functional Alignment
  • Operational Workflows

Workflow & Tech Stack

  • ChatGPT & Claude Workflows
  • Zoho CRM & Google Workspace
  • Adobe Creative Suite & Canva
  • Notion Infrastructure
  • Framer Web Building